Building Your Creative Foundation:

As a creative entrepreneur, you have a lot on your plate.

The list of tasks on any given day can sometimes feel overwhelming.

If you’re looking for a stronger, more inspiring approach to building your creative brand’s content marketing strategy, start by identifying your content pillars.

Content pillars are the overarching topics and themes of the content that you create and share with your audience.

They shape your content marketing strategy and provide consistency, focus, and inspiration.
This guide will walk you through:

• understanding content pillars,

• the steps of discovering your brand’s content pillars, and

• how to use them in your content marketing strategy.